The Journey

Picture this: a seasoned frequent flyer embarks on a multi-city journey, with stops in Boston and Washington, D.C.

Business Unfolds

In Boston, an unexpected twist unfolds as the client's private club atop the Federal Building remains closed on July 5th following the Fouth of July holiday. Quick thinking leads to an alternative plan – a Landing resulting in a productive lunch meeting at the prestigious Four Seasons on Boylston Street.

The next day in Washington, D.C., a private equity partner offers to meet "anywhere." The choice? Let's check the loyalty program app for a Landing. The choice? A Landing at the distinguished luncheon at the Hay-Adams, complete with the sublime ambiance of the "Off the Record" bar and a view of the White House.

Unlocking Loyalty Program Possibilities with Landings 

This is the new world of Landings. It starts with a frequent flyer and the need for "club like" setting  to do business in Boston and D.C. These Landings are offered by airline partners, connected by the Ducat CEM platform, and pave the way for impactful, high service, stress-free meetings that advance the flyer's objectives.

Out of countless meeting locations, the best choices, curated Landings, are presented to the airline customer with Ducat's assistance.

Imagine the frequent flyer seamlessly connecting to a listing of great Landings via the airline's app or webpage. Flights booked and business meeting "Landings" made – all within the same customer experience, carrying the airline's brand and reflecting the flyer's status and preferences. It's the inception of "extending the airline lounge to wherever the traveler conducts business, from city centers across the nation to eventually around the globe." The Landings difference is that the partners and these Landings locations convey the airline customer status. All made possible, all coordinated by Ducat and the airline's selected partners.

Raising the Bar

With Landings and Ducat deployed by an airline and its chosen partners, the airline extends the elite customer experience beyond the airline lounge. Powered by Ducat, Landings enable the airline to deliver the "in-airport" experience in collaboration with top-notch service providers such as five-star hotels, renowned restaurants, and private clubs.

Ducat: Elevating Places, People, & Products, Fostering Airline Loyalty

For the seasoned traveler, "accomplished" means spending substantial amounts annually and enjoying the airline's finest services at airports and onboard. In the future, the influential realm of status will expand, encompassing not only the airline brand but also places and more.
While today's seasoned traveler enjoys priority boarding and other loved perks, the future could become about "what Landings were offered to the flyer based on status level".

Mid-value users will see great Landings targeted to them. They will enjoy. Then they'll wonder, "what if I work to go up a level. What Landings might I get in my app?"

Hospitality partners are seamlessly linked to create this value. This is partnership in action – companies and their teams collaborating at the highest level to deliver the "airline lounge experience" to the seasoned traveler while they conduct business in town.

Seven Touchpoints Between the Airline CMO, Ducat & Landings

From the perspective of the airline CMO, Landings and the Ducat CEM system offer meaningful contributions across key areas:

1. Customer Experience: Elevating the entire passenger journey, from booking to in-flight services, with a focus on personalization and service quality.
2. Digital Transformation: Harnessing digital technologies to streamline operations and enhance customer engagement.
3. Loyalty Programs: Crafting and evolving enticing loyalty programs to retain and attract frequent flyers.
4. Personalization: Utilizing data and technology to deliver tailored travel experiences.
5. Content Marketing: Creating engaging content to connect with customers and build brand loyalty.
6. Market Research: Continuously monitoring market trends and customer sentiment to inform strategies.
7. Talent Development: Building a high-performing marketing team to navigate the airline's unique challenges and opportunities.

With Ducat, these touchpoints transform into pathways for enhanced airline performance and customer satisfaction.

 

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a Reality for Your Program and Your Partners